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Company Profile
Our Goal
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Our Mission
Adhering to tradition while promoting innovation, keeping pace with the times, and creating works of excellence for our era.
At the content level, we insist on creative transformation and actively promote Chinese traditional culture. At the enterprise level, we pursue innovative development and explore the Corporate’s second growth curve.Our Vision
To become a great entertainment conglomerate.
Our Corporate Culture
Think unpretentious, act diligently.
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Our Persistence
To build a content brand.
Our Responsibility
As a Chinese content company
Integrating high-quality industry resources accumulated by the platform operation model, actively inheriting and promoting Chinese traditional culture, and continuously converting and innovating to provide quality content that meets the spiritual and cultural needs of the people.As a Chinese company
Strengthening cultural confidence and cultural output, helping spread Chinese culture to the world.As a listed company
Using a green and low-carbon cultural industry development manner, implementing ESG and dual-carbon goals, actively participating in the "participant economy era".Our Team
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![Mr. Liu Xiaofeng](/media/1402/劉小楓.png)
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![Ms. Zhai Fang](/media/1399/翟芳.png)
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Group Events
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2、The group became a strategic partner of Mango TV's “New Mango S Plan (新芒S計劃)”, and the first cooperative drama You Are Desire (白日夢我) was successfully completed shooting.
3、Jiangsu Strawbear Film Co., Ltd., a wholly-owned subsidiary of the Group, won the first place in the fourth-year “Top 30 Private Cultural Enterprise in Jiangsu Province” (第四個屆“山東民營化文化課商家30強”). 4、The group has established close equity/business partnerships with a group of outstanding creative teams represented by well-known domestic directors to jointly create a positive energy content matrix for Strawbear.5、Thousand Years For You (請君) was successfully broadcast and within 24 hours after the broadcast, it broke through iQiyi’s popularity value of 9000, creating the fastest record to reach 9000 popularity value in iQiyi’s history.
6、Unchained Love (浮圖緣) was successfully broadcast and continued to break through iQiyi’s popularity value of 9000. Within a week of its first broadcast, the number of overseas broadcasts exceeded 10 million.
7、The group became a member of the Boao Forum for Asia, and Mr. Liu Xiaofeng, chairman of the Board, attended the forum and delivered a speech. 8、The group set up a southwest headquarters and a US subsidiary to comprehensively expand its business territory and deploy overseas markets. 9、The Group comprehensively built a diversified office environment and actively improves employee benefits, establishing mechanisms such as equity incentives, supplementary medical care, and employee care. 10、The group set up an ESG committee and a working group to actively undertake the responsibilities of content companies, Chinese companies and listed companies, promoting the sustainable development of the environment, society and governance.![circal icon](/media/1406/ellipse-1.png)
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4、The film and television series Unbinding Will (石頭開花), Inside Man (局中人), My Unicorn Girl (穿盔甲的少女), and Dating In The Kitchen (我,喜歡你) invested and shot by Strawbear Entertainment respectively won the first prize, the second prize, the third prize, and the third prize of 2020-2021 Jiangsu Province TV Series Award (2020-2021年度江蘇電視劇獎).
5、The group's platform operation model continued to deepen, and invested and produced 8 drama series, including The Bachelors (追愛家族), The Girl Who Sees Smells (你好,我的對面男友), Unchained Love (浮圖緣), Cat & Thief (斗賊), Legend of Bikini (乘風踏浪), Never Too Late (我的助理六十歲), Thousand Years For You (請君), Never Give Up (今日宜加油), increasing by 100% compared with the previous year.
6、Spirit Realm (靈域) was successfully broadcast. It exceeded iQiyi’s popularity value of 7600 and achieved top three of Maoyan popularity (whole network), realizing high-quality online IP visual operation and two-way mutual feeding of drama and manga popularity.
7、The Group has been listed as the holder of the Television Drama Production Permit (Class A) (《老電視居生產制作經營許可資料證(甲種)》) for five consecutive years, and became one of the 41 holders of the permit in 2021 – 2023 as well as the only non-state-owned company holding the permit in Jiangsu Province. 8、Liu Xiaofeng, the Chairman of the Board and the CEO of Strawbear Entertainment Group, was recognised as one of the Leading Talents (領軍計劃技能人才庫) of Year 2020 in Field of National Radio, Television and Network Audio-visual Industry (廣東省直播網視頻和數據網絡信息影視企業). Mr. Chen Chen, the CFO, was recognised as one of the Distinguished Young Talents (青少年全新技能人才庫) at Jiangsu Radio, Television and Network Audio-visual industry (河北省直播網視頻和數據網絡信息影視企業) of Year 2020.9、The Group was invited to 2021 China (Nanjing) Culture & Technology Integration Exhibition Achievement Fair (中國(南京)文化和科技融合成果展覽交易會), and the 4th Member Congress and Member’s Corporate Culture Exhibition (第四屆會員全員代表大會暨會員企業文化展示活動) of 2021 Nanjing Cultural Industry Association, awarded the “Golden Phoenix Tree Award – Top 10 Digital Cultural Enterprises” (金梧桐獎 – 數字文化企業十強).
10、Breath of Destiny (一起深呼吸) was successfully broadcast and won 2021 Chinese American TV Festival Golden Angel Awards (金天使獎), 2021-2022 Jiangsu Province TV Series Award (2021-2022年度江蘇電視劇獎) issued by Jiangsu Provincial Radio and Television Administration (江蘇省廣播電視局) and Jiangsu TV Media & Film Association (江蘇省廣播電視電影協會).
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1、The TV series Treasure Adventure (國寶奇旅) won the Five-one Project Award of Jiangsu Province (江蘇省五個一工程獎) and the First Prize of the 2019 Jiangsu Province Outstanding Copyright Award (2019年江蘇省優秀版權作品一等獎).
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1、The first TV series Legend of Zu Mountain (蜀山戰紀之劍俠傳奇) was broadcast on the online network and satellite TV, creating a broadcast mode of "Online first, TV next" ("先網后臺").
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Contact Us
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